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Strategic Marketing Plan

Strategic Marketing Plan

In today’s competitive real estate market, a strategic and well-executed marketing plan is essential for success. Having a clear roadmap helps maximize visibility, attract more qualified buyers and ultimately close more deals.

This marketing plan outlines the key strategies and tactics we use to promote properties effectively, build recognition, and engage with potential clients. From digital marketing and social media strategies to traditional advertising and networking efforts, our approach ensures a comprehensive and results-driven campaign tailored to get you the best results.

  1. Gather Information About Your Home
    • County / Tax Information
    • Neighborhood Information
    • Home Updates
    • Area Attractions
  1. Renovations / Repairs
    • Make recommendations for repairs/improvements if needed
    • Provide recommendations for contractors if needed
  1. Staging
    • Provide staging recommendations to make your home more appealing to prospective buyers
  1. Hire Professional Real Estate Photographer 
    • Interior and Exterior Photos 
    • Photos of Neighborhood Attractions Included
    • Depending on the home and the location – may also include:
      • Twilight Photos 
      • Drone Photos
  1. Design Professional Marketing Materials
    • Design Marketing Flyer and/or Brochure utilizing professional photos – for use in Home & Flyer box
    • Create Seller’s Home Book (Floor Plan, Platte Map, Seller Disclosures, Trilogy Map, Trilogy Lifestyle Highlights, Monthly Trilogy Updates, Trilogy Class schedule etc.)
  1. Internet Marketing
    • List Property on over 100’s of Local & National Real Estate sites including: Zillow, Trulia & Realtor.com  
    • Post photos on MLS
    • Post video tour on MLS
    • Post Listing on our Business Web Page
  1. Social Media Marketing
    • Post Coming Soon, Just Listed and Open House notices on Facebook & Instagram. 
  1. For Sale Sign
    • Install Custom For Sale Sign on Property
    • Install Flyer Box on Sale Sign for Marketing Flyers
  1. Open House
    • Arrange & hold Open Houses based on Mutually Convenient Scheduling 
  1. Arrange Showings / Appraisals / Inspections / Lockbox on Home
    • Provide Electronic Lock Box on home – for Seller Safety
    • Coordinate Showings, Appraisals and Inspections through Align Showings
    • Prepare Appraisal Booklet for Appraiser with comps and additional information to support purchase price
  1. Communication / Feedback
    • Provide timely responses to all questions from buyers, other agents and YOU
  1. Communicate Showing Results
    • Provide you with regular updates on property showings 
  1. Market Updates
    • Provide Updates on Neighborhood Sales 
    • Evaluate Feedback and provide Price Recommendations / Adjustments when appropriate
  1. Purchase Agreements 
    • Review Details of all Purchase Agreements and present to Seller
    • Negotiate Price and Terms of Purchase Agreement
    • Negotiate Buyer Inspection Requests
    • Arrange Possession Date
  1. Closing the Sale
    • Review Settlement Statement prior to Closing

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